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Four Points by Sheraton road closure
Developed and implemented a communications strategy for the redevelopment of Australia’s largest hotel, the Four Points by Sheraton.
This strategy planned for the regular night-time shutdowns of the Sydney CBD’s Western Distributor roadway needed to build the extension (which ran over the top of the roadway).
Communications collateral developed to advise motorists, pedestrians and CBD residents included media releases, newspaper advertisements, leaflets and a website.
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